Agro-Sputnik

One of the largest snack and confectionery manufacturers in Russia wants to increase its market share through online communications. 

Our objectives

  • Increase awareness of the brand's product line

  • Generate brand positioning in social media

  • Increase sales on marketplaces

Communication strategy

Our consumers value quality, pure composition and the health benefits of the product. That is why the brand responds to the audience's requests in its communication - it tells about the composition, production processes, cultivation of seeds, the quality of the products produced, and how the products affect the body.

Where did we start?

Studied the potential and limitations of the business, product features.

Identified the sources of competitive advantage of the company by analysing individual activities.

We analysed potential customers and segmented them, identified motives to buy, drivers, barriers - formed positioning.

Selected the most priority communication channels for interaction with the target audience.

What did we do?

Content marketing

Built content into the marketing funnel. Wrote numerous articles for media and other third-party resources to "immerse" the target audience in the brand and market category.

SMM

Found their own unique language and format for communicating with the audience.

Influence-marketing

We launched targeted and contextual advertising - warming up demand, encouraging users to make an order, increasing brand awareness.

"During our five-year cooperation, we have found our points of difference from our competitors and dramatically increased the recognisability of our products both in social networks and through other communication channels. The excellent result can be seen both in social media statistics and surveys, as well as in sales in marketplaces"

Ekaterina Ryabykh, Head of Marketing Department, Agrosputnik Group of Companies