Veles
The company, that owns more than 20 hunting grounds in Russia, is renewing its brand and expanding online presence.
Objectives: rebranding, creating a platform for booking hunting, increasing brand awareness and the number of sales of hunting tours.
A fresh look at the market: hunting booking service
The niche of hunting farms and tours was underdeveloped in the online space, there were few competitors with clear online activity, and they were not very visible and effective. We had a responsibility to revolutionise the hunting world and create a new culture of interacting with hunting resources that could look stylish and be customer-friendly.
After talking to team members and clients and doing in-depth niche analysis, we figured out what functionality was missing to make it easy to book a hunt. Based on our findings, we were able to create a feature-rich website with an online hunting tour booking system. It didn't take long to get high conversions.
When we started working with the company, the brand was little known. It was important for us to make it visible, to convey the brand attributes to the costumers with colours and stylistic solutions and to reflect the positioning.
We developed a communication strategy for the brand.
We identified the main channels of interaction with the audience: media advertising, events, billboards and social networks.
Annual hunting biathlon as a part of the strategy.
The strategy involved working with influencers, setting up contextual and targeted advertising, SEO-promotion, email distribution.
"Social media reach and users boosted x5 - brand awareness and sales increased. Glad to cooperate!"
Victor Kachurovsky, founder of Veles Group of Companies